Reebok x Girl on Kicks

It’s a man’s world - Global campaign & Sneaker Collaboration

Aug 22, 2019

‘Reebok launches “It’s A Man’s World,” a creative platform dreamed up to celebrate women who are leaving their mark in male-dominated industries. Directly inspired by Reebok’s 2011 ad campaign “It’s A Woman’s World,” the new initiative features a slew of female trailblazers. The individuals who make up of the platform include Jazerai Allen-Lord, Sanne Poeze of Girl on Kicks, Kimberly Drew, Ebony Naomi Oshunrinde(WondaGurl) and Anhia Zaira Santana.’

Featured on; Hypebae, Teenvogue, Highsnobiety, Hypebeast, Nylon, Sneakernews and more.

Girl on Kicks x Reebok Daytona DMX

A Global sneaker release designed by Sanne Poeze

“I want to use this platform to inspire other girls who love sneakers. I chose purple as it embodies feminism – it also stands for loyalty and dignity, and I love that. I don’t feel that I need to be tough or super badass to be taken seriously, and that’s what I really wanted to show in this shoe – what defines me. I want girls to feel unapologetic about being feminine and emotional. I want to send a message that we as women can be sensitive and strong at the same time.” - Hypebae

Launched globally Feb 7th 2020

Girl on Kicks x Jukserei

Jewelry collaboration - Golden Girls

‘Over a period of nine months, JUKSEREI has worked with Girl on Kicks to create her ultimate GOLDEN GIRLS Collection – a selection of limited pieces. Girl on Kicks is known around the world for her passion for sneakers and streetwear.’

Jewelry Collaboration between Berlin Based Jewelry brand Jukserei and Girl on Kicks consisting of 4 pieces of jewelry designed by Sanne Poeze all with a hint of sneaker inspo. Like a mesh print, different materials and textures.

Featured on Hypebae, L’officiel and more.